03/12/2009

Artigo Ressabiator



"Muitas vezes associado a algo cultural, bonito ou apetecível, o design deve ser considerado como disciplina criadora de retorno, geradora ou potencializadora de melhorias na prática de valores intrínsecos, na funcionalidade ou acessibilidade de produtos e serviços.(...)
Contudo, num pais como Portugal, sem nenhuma imprensa especializada dedicada ao design gráfico e com pouquíssima presença em publicações ou eventos internacionais, o design ao serviço da cultura acaba por ser sinónimo de promoção para os designers gráficos que o fazem.(...)
Estes clientes podem inclusivamente estar interessados em reposicionar as suas marcas ou produtos em termos de experiência cultural, de acordo com as tendências actuais do branding e do marketing.(...) Ao insistir neste discurso, o design arrisca-se a tornar-se sinónimo de estupidificação e não de acessibilidade, levando muitas vezes a que os clientes prefiram um design mais genérico – o secretariado gráfico de que se falou mais atrás –, mas que interfira menos com os conteúdos. A esta concepção podemos contrapor a ideia do design como “uma forma de corporizar e salientar as complexidades e os aspectos intrincados do quotidiano”, como diz António Silveira Gomes, dos Barbara Says, ou como uma maneira de criar uma “simplicidade complexa”, como afirma Andrew Blauvelt.(...)
Talvez por esta razão, existe actualmente uma tentativa de distanciar o design do discurso da publicidade, branding e marketing, aproximando-o mais de um contexto editorial ou curatorial, onde o designer não se limita a cuidar da apresentação fina dos conteúdos, mas participa no processo de criação e articulação de conteúdos desde o começo – mais uma vez, o trabalho de Andrew Blauvelt para o Walker Art Center (na imagem), ou o trabalho de António Silveira Gomes para a Zé dos Bois são bons exemplos.(...)
Se a grande maioria dos designers formados irá trabalhar em empregos de secretariado gráfico, é bem possível que os nossos designers mais conhecidos continuem a encontrar o seu sucesso na área da cultura. Talvez valha a pena então formar designers com uma consciência cultural mais sólida – se um designer treinado para trabalhar na área da cultura consegue realizar trabalhos com sucesso para o meio empresarial, o oposto é menos provável."

Acho que vale a pena ler este blog mas especificamente refiro me ao artigo "O Melhor Cliente Possível" Março 06, 2007, do blog antigo. e já agora estar atento ao actual Blog aqui

JI

5 comentários:

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