"Immodesty thrives on Facebook and Twitter because they enable what social scientists call self-enhancement — the human tendency to oversell ourselves. But they also nurture a sense of mutual admiration that the offline world often does not. Social networking tends to create self-reinforcing spirals of reciprocal kindness. You like my cat pictures, so I celebrate your job promotion. The incentives tend to be stacked against negativity, and in some cases implicitly discourage it. In the Facebook world, we can Like or Hide things, but there’s no Dislike button — even when you need one."
Self-Service: The Delicate Dance of Online Bragging
LO
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