"The first thing to understand is that it is impossible to create work that is fast, good, and cheap—from your perspective. If you do work that is cheap and fast, it is inevitable that it will not be of as high quality if you had more time or budget."
(...)
"This leaves you with fast and good. If you’re determined to hold onto fast (or more likely are being forced to be fast) then you will be left with two options. The first option is to sacrifice the quality of the work in order to meet the deadline, and often you will get away with this as making the best of a bad situation. But if your client knows her stuff, you won’t be able to cut corners when it comes to quality. This is the worst-case scenario, with you being held to deliver a quality of work within an unreasonable timescale. Something has to give, and the only option you have left is price, resulting in you having to invest more than planned on a job that already had a low profit margin, often to the point of you making a loss on the job."
> Fast, Good, Cheap, by Hoss Gifford
LO
Mostrar mensagens com a etiqueta Design. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Design. Mostrar todas as mensagens
21/01/2011
20/01/2011
20/12/2010
The Hidden Secrets of the Creative Mind
"Ideas don't magically appear in a genius' head from nowhere. They always build on what came before. And collaboration is key. Look at what others in your field are doing. Brainstorm with people in different fields. Research and anecdotal evidence suggest that distant analogies lead to new ideas—like when a heart surgeon bounces things off an architect or a graphic designer.(...)
Take risks, and expect to make lots of mistakes, because creativity is a numbers game. Work hard, and take frequent breaks, but stay with it over time. Do what you love, because creative breakthroughs take years of hard work. Develop a network of colleagues, and schedule time for freewheeling, unstructured discussions. Most of all, forget those romantic myths that creativity is all about being artsy and gifted and not about hard work. They discourage us because we're waiting for that one full-blown moment of inspiration. And while we're waiting, we may never start working on what we might someday create."
completo aqui
JI
Take risks, and expect to make lots of mistakes, because creativity is a numbers game. Work hard, and take frequent breaks, but stay with it over time. Do what you love, because creative breakthroughs take years of hard work. Develop a network of colleagues, and schedule time for freewheeling, unstructured discussions. Most of all, forget those romantic myths that creativity is all about being artsy and gifted and not about hard work. They discourage us because we're waiting for that one full-blown moment of inspiration. And while we're waiting, we may never start working on what we might someday create."
completo aqui
JI
17/12/2010
14/12/2010
15/11/2010
01/10/2010
Design útil
Vencedor do Red Dot Design de 2010, SEIL (Safe Enjoy Interact Light) é uma mochila equipada com um painel de LEDs que sinaliza o percurso da bicilcleta. Design útil!
LO
21/09/2010
Guarda-fato para gadgets!
O site "The Good Flock" é giro, defende o meio ambiente e agita de forma ágil a bandeira da criatividade!
Vendem produtos naturais, handcrafted, nos EUA... Uma inovação! Contudo, ontem questionámos: "Tanto eco statement para produtos que por definição são um dos expoentes da poluição?"
Enviámos mail, precisamente com esta questão. Duas horas depois tínhamos a resposta:
"Hello Pedro,
Thank you for your interest in The Good Flock.
As a company, we are dedicated to making our products using the most environmentally sound practices available to us. We make a variety of products ranging from pencil cases to laptop sleeves using these practices.
We hope that companies in every product category make the pledge to use environmentally sound practices.
The Good Flock"
17/08/2010
12/08/2010
Bruce Mau studio
A propósito do evento Agi Open 2010 que vai decorrer em Outubro na casa da Música, dei por mim a pensar como seira um debate de ideias com Sagmeister + Bruce mau + Rem Koolhas. Talvez uma sugestão para uma próxima organização....
Acabei por espreitar novamente aqui o site do Bruce Mau Studio
JI
11/08/2010
Data visualisation: an aid to understanding?
Vivemos intensamente, rodeados de mais e mais informação. Os conteúdos abundam, as mensagens estão por todo o lado... Os novos terminais como o iPhone e/ ou o iPad permitem-nos correr mundo sem levantar o olhar da palma da mão! O desafio? Condensar informação, esquematizar mensagens. Observando todos este factores, torna-se claro a importância do assunto em discussão.
Artigo completo aqui.
"The subject of graphic design rarely makes the national media in the UK, so it was with some surprise that we noted a segment on the BBC's Newsnight programme last night. Particularly as its subject was the previously arcane world of data visualisation.
After a filmed report on the emerging influence of data-driven imagery - both practical and artistic - presenter Kirsty Wark quizzed Information is Beautiful's David McCandless and 'legendary designer' Neville Brody on the potential and pitfalls of attempting to extract meaning from data by creating arresting visuals (watch the debate here, starting at 26.05 minutes in).
That Newsnight was interested at all in the subject marks something of a high point for an area of practice that has become increasingly prevalent and controversial. As the debate between McCandless and Brody revealed, data visualisation has both its advocates and its sceptics." in Creative Review
11/06/2010
06/05/2010
19/04/2010
Pintar o tempo
""Ink Calendar" make use the timed pace of the ink spreading on the paper to indicate time.
The ink is absorbed slowly, and the numbers in the calendar are "printed" daily. One a day, they are filled with ink until the end of the month. A calendar self-updated, which enhances the perception of time passing and not only signaling it.
The ink colors are based on a spectrum, which relate to a “color temperature scale”, each month having a color related to our perception of the whether on that month. The colors range from dark blue in December to, three shades of green in spring or oranges, red in the summer.
The scale for measuring the “color temperature” that I have used is a standard called ‘D65’ and corresponds roughly to a midday sun in Western / Northern Europe.
The "Ink Calendar" was developed for “Gradual “, an exhibition featuring works, which were evolving during the exhibition time at the London Design Festival 2007."
Curiosos?? + aqui
JI
16/04/2010
RG deixará saudades
Depois de 2008 e 2009, em 2010 resta-me acompanhar pela Eurosport TV/ Eurosport.yahoo/ cowbell.typepad
Porque Paris este ano só no OFFF.
MA
26/03/2010
Um bom tema para o nosso pequeno almoço
Encontrei este artigo, e apesar de ser um tema recorrente cá dentro, não deixa de me parecer pertinente ter um tempo próprio para a sua discussão. Ora leiam:
"¿Cuántas veces nos hemos encontrado sin ningún tipo de argumento válido y contundente frente a un cliente caprichoso que quiere utilizar algún color, alguna tipografia o algún estilo que no le conviene? ¿Cuántas veces nos hemos quedado balbuceando palabras sin sentido, con la esperanza de que por obra y acción divina el cliente se ilumine y haga caso a nuestro «instinto», totalmente incomprobado y vacío de hechos concretos (que la mayoría de las veces se confunde con capricho)?(...)
El «está lindo» o «te va a quedar más lindo así» es una mera pelea subjetiva entre el diseñador y el cliente. El dominio del software de diseño dejó de ser meritorio para el profesional, porque están al alcance de cualquiera. Como profesionales del diseño y la comunicación, necesitamos implementar estrategias de marketing para enaltecer nuestra profesión y marcar la diferencia de nuestras habilidades frente resto de los mortales. El único diferencial posible debe sustentarse en el saber, en el conocimiento. Los diseñadores debemos despegarnos del resto de los «idóneos» y posicionarnos como verdaderos profesionales dominantes de nuestra área de trabajo (no únicamente de estar muy capacitados).
Quienes no sabemos justificar nuestras decisiones en las diversas piezas que gestamos (la gran mayoría de las veces porque no podemos o no tenemos con qué), generamos una brecha muy grande con el cliente que nos debilita en nuestro lugar de proveedor idóneo de servicios."
Vejam mais aqui
JI
"¿Cuántas veces nos hemos encontrado sin ningún tipo de argumento válido y contundente frente a un cliente caprichoso que quiere utilizar algún color, alguna tipografia o algún estilo que no le conviene? ¿Cuántas veces nos hemos quedado balbuceando palabras sin sentido, con la esperanza de que por obra y acción divina el cliente se ilumine y haga caso a nuestro «instinto», totalmente incomprobado y vacío de hechos concretos (que la mayoría de las veces se confunde con capricho)?(...)
El «está lindo» o «te va a quedar más lindo así» es una mera pelea subjetiva entre el diseñador y el cliente. El dominio del software de diseño dejó de ser meritorio para el profesional, porque están al alcance de cualquiera. Como profesionales del diseño y la comunicación, necesitamos implementar estrategias de marketing para enaltecer nuestra profesión y marcar la diferencia de nuestras habilidades frente resto de los mortales. El único diferencial posible debe sustentarse en el saber, en el conocimiento. Los diseñadores debemos despegarnos del resto de los «idóneos» y posicionarnos como verdaderos profesionales dominantes de nuestra área de trabajo (no únicamente de estar muy capacitados).
Quienes no sabemos justificar nuestras decisiones en las diversas piezas que gestamos (la gran mayoría de las veces porque no podemos o no tenemos con qué), generamos una brecha muy grande con el cliente que nos debilita en nuestro lugar de proveedor idóneo de servicios."
Vejam mais aqui
JI
10/03/2010
Briefing/result
17/02/2010
27/01/2010
Cookie cutters
Encontramos uns cortantes de letras para bolachas nas férias em Samoens (acho que o DP comprou para oferecer). Agora imaginem Helvetica em bolachas? Acho que Beverly Hsu experimentou e tem ideia de comercializar.
JI
22/01/2010
Petit dejeuner
Ontem foi dia do nosso pequeno almoço Creations, com a convidada esspecial JA.(Obrigada por teres aceite o convite, foi bom!)
No meio de torradinhas, meias de leite, suminhos e cafés discutimos o manifesto do senhor Bruce Mau.
é sempre bom olhar para este manifesto Bom tema de conversa!
(para a semana temos SEXTA VERDE!)
JI
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