PARA WALKBYWALK
Ahhhh ... e agora somos WALK
09/02/2011
21/01/2011
Fast, Good, Cheap
"The first thing to understand is that it is impossible to create work that is fast, good, and cheap—from your perspective. If you do work that is cheap and fast, it is inevitable that it will not be of as high quality if you had more time or budget."
(...)
"This leaves you with fast and good. If you’re determined to hold onto fast (or more likely are being forced to be fast) then you will be left with two options. The first option is to sacrifice the quality of the work in order to meet the deadline, and often you will get away with this as making the best of a bad situation. But if your client knows her stuff, you won’t be able to cut corners when it comes to quality. This is the worst-case scenario, with you being held to deliver a quality of work within an unreasonable timescale. Something has to give, and the only option you have left is price, resulting in you having to invest more than planned on a job that already had a low profit margin, often to the point of you making a loss on the job."
> Fast, Good, Cheap, by Hoss Gifford
LO
(...)
"This leaves you with fast and good. If you’re determined to hold onto fast (or more likely are being forced to be fast) then you will be left with two options. The first option is to sacrifice the quality of the work in order to meet the deadline, and often you will get away with this as making the best of a bad situation. But if your client knows her stuff, you won’t be able to cut corners when it comes to quality. This is the worst-case scenario, with you being held to deliver a quality of work within an unreasonable timescale. Something has to give, and the only option you have left is price, resulting in you having to invest more than planned on a job that already had a low profit margin, often to the point of you making a loss on the job."
> Fast, Good, Cheap, by Hoss Gifford
LO
20/01/2011
19/01/2011
20/12/2010
The Hidden Secrets of the Creative Mind
"Ideas don't magically appear in a genius' head from nowhere. They always build on what came before. And collaboration is key. Look at what others in your field are doing. Brainstorm with people in different fields. Research and anecdotal evidence suggest that distant analogies lead to new ideas—like when a heart surgeon bounces things off an architect or a graphic designer.(...)
Take risks, and expect to make lots of mistakes, because creativity is a numbers game. Work hard, and take frequent breaks, but stay with it over time. Do what you love, because creative breakthroughs take years of hard work. Develop a network of colleagues, and schedule time for freewheeling, unstructured discussions. Most of all, forget those romantic myths that creativity is all about being artsy and gifted and not about hard work. They discourage us because we're waiting for that one full-blown moment of inspiration. And while we're waiting, we may never start working on what we might someday create."
completo aqui
JI
Take risks, and expect to make lots of mistakes, because creativity is a numbers game. Work hard, and take frequent breaks, but stay with it over time. Do what you love, because creative breakthroughs take years of hard work. Develop a network of colleagues, and schedule time for freewheeling, unstructured discussions. Most of all, forget those romantic myths that creativity is all about being artsy and gifted and not about hard work. They discourage us because we're waiting for that one full-blown moment of inspiration. And while we're waiting, we may never start working on what we might someday create."
completo aqui
JI
17/12/2010
14/12/2010
10/12/2010
15/11/2010
12/11/2010
04/11/2010
02/11/2010
30/10/2010
14/10/2010
Coisas boas...
Duas das curtas para a campanha LG Life's Good criada pela Fullsix Portugal. Momentos foi realizado por Nuno Rocha e Algo de Bom por Rui Vieira (director criativo da Fullsix, foi também quem organizou o OFFF em Portugal, 2008 e 2009).
LO
11/10/2010
08/10/2010
04/10/2010
Dickhead
Porque somos todos cool, pergunto-me sempre sobre a raíz do "alternativo". Pergunto-me sempre sobre o que é isso de tendências. As respostas estão aí, da Estrada de Vilar à 5ª Avenida de Nova Iorque. Trata-se de um hino a todos os Dickheads que nos inspiram. Um caso soberbo de produção poética de um duo de cómicos (quase anónimo) de Londres - The Grand Spectacular. Aposto que são assalariados de uma agência. Este vídeo é mais um sucesso viral do tubo.
dc
Being a Dickhead's Cool
Got on the train from Cambridgeshire
Moved down to an East London flat
Got a moustache and a low cut vest
Some purple leggings
and a sailor tat
Just one gear on my fixie bike
got a plus one here for my gig tonight
I play synth...
We all play synth
20-20 vision just a pair of empty frames
Dressing like a nerd although i never got the grades
I remember when the kids at school would call me names
Now were taking over their estates
woah ho
(chorus)
I love my life as a dickhead
All my friends are dickheads too
come with me lets be dickheads
(havent you heard?)
being a dickhead's cool
being a dickhead's cool
being a dickhead's cool
being a dickhead's cool cool cooooool
Polaroid app on my iphone
taking pictures on London Fields
up on the blog so everyone knows
were having new age fun, with a vintage feel
coolest kids at a warehouse rave
exclusive list look theres my name
I got in...
You couldn't get in
never bought a pack of fags i only roll my own
plugging in my laptop at the starbucks down the road
say i work in media im really on the dole
im the coolest guy you'll ever know
woah ho
(chorus)
I love my life as a dickhead
All my friends are dickheads too
come with me lets be dickheads
(havent you heard?)
being a dickhead's cool
being a dickhead's cool
being a dickhead's cool
being a dickhead's cool cool cooooool
Loafers with no socks
Electropop meets southern hip hop
Indeterminate sexual preference
Something retro on my necklace
01/10/2010
Design útil
Vencedor do Red Dot Design de 2010, SEIL (Safe Enjoy Interact Light) é uma mochila equipada com um painel de LEDs que sinaliza o percurso da bicilcleta. Design útil!
LO
29/09/2010
22/09/2010
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